Amazon advertisers will be able to extend their campaigns into conversational experiences on ChatGPT as part of a new partnership between the e-commerce giant and the chatbot’s developer OpenAI, ...

The agentification of Amazon Ads is underway. At its unBoxed ads industry event in San Francisco on Tuesday, Amazon announced a major ad tech overhaul, with its DSP turning into a default agentic ...

At unBoxed 2026, Amazon Ads has announced Amazon Ads Agent – the new name of the unified platform, now powered by agentic AI. Amazon Ads Agent brings sponsored ads and Display, Video, and Audio ...

Pushing the sales event to June and a lack of NBA content led to slower ad revenue growth in Q3, but AI agents aren’t ...

Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, the company announced at its unBoxed event in San Francisco on Tuesday. As one part of that ...

It’s only days into the new year, and we’re already getting a peek behind the curtain at Amazon’s upfront pitch to advertisers. The Consumer Electronics Show (CES) is returning to Las Vegas this week, ...

The campaign, 'Matches Are Made with Amazon Ads,' by Code and Theory, won Gold in B2B Demand Generation at The Drum Awards. It aimed to shatter the perception that Amazon Ads were only for e-commerce, ...

After elbowing its way into the fight for TV’s billions of advertising dollars, Amazon now wants to battle one of the most dire threats to commercials. One of the biggest problems consumers have with ...

Amazon’s dominance in retail media budgets is hardly a surprise, with Madison Avenue observers expecting a push to win similar spend in adland. And at its flagship advertising and marketing conference ...